Increasing your website's visibility on search engines like Google and Yahoo can be accomplished through SEO consulting. As an example, if your company is selling cheap glucometers online, you'll want to show up on the first page of Google or Yahoo when someone searches for "cheap glucometer" on the search bar. Without an understanding of the algorithms used by search engines such as Google and Yahoo to rank pages, you will not be able to achieve success. For this reason, an SEO Consultant should give you a thorough but understandable briefing before you give up if your site does not appear on the first page of search results.